1/12/2023 0 Comments Reddit active usersIn Australia, user activity mimics global trends with gaming, crypto and entertainment among the most popular interest groups, but there is a clear local twist. Globally, Reddit brings together more than 52 million Daily Active Users across 100,000+ communities. “From building out our highly engaged Australian communities to finding homes for local brands on the platform, this launch is just the beginning of our investment in the market and key to our wider international vision as we continue to scale Reddit at pace.” ![]() “We’ve been fortunate to experience strong organic growth from our Australian user base in recent years, and with this comes a significant opportunity to level-up our local offering in a more focussed and nuanced way,” said Reddit chief operating officer, Jen Wong. The Australian Sales team sits within the global Sales org under the leadership of Reddit’s EVP and President Global Advertising, Harold Klaje. The Australian business is managed by Reddit’s head of international, Tariq Mahmoud, and is already partnering with local entities, working with Australian-based moderators and communities, and establishing local brand partnerships. The new Australian team launches with dedicated, locally-based Community, Engineering and Sales staff, as well as country manager, David Ray, who will join us in the coming weeks from WooliesX, and has experience leading teams in Australia for Amazon, Twitter and Telstra. This launch follows Reddit’s successful market entries in Canada in March 2021 and the United Kingdom in September 2020. ![]() To help fulfill their mission to bring community and belonging to everyone in the world, Australia is core to their international growth strategy. Home to the fourth largest user base and growing at 40% year over year, today Reddit officially says “G’Day” to the Southern Hemisphere as they open the doors of the Australian business based in Sydney.
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